Fingers crossed: the coronavirus may actually provide a boost to Father’s Day sales this year — at least that’s the hope of some major men’s wear retailers.
With COVID-19 fatigue in full force and stores reopening nationwide, merchants are seeing some major upticks in their men’s wear sales — in person, curbside and online — as shoppers seek gifts for their dads. But don’t expect a lot of ties and dress shirts to be wrapped up on Sunday. With many people still working from home for the foreseeable future, it’s not surprising that activewear is among the most purchased gifts this year. Other popular choices include tech gadgets, golf shirts and hats, and comfortable basics.
This bump in men’s sales is also providing a flicker of hope to retailers about what they can expect for the remainder of the year. Although the situation