On May 27, WarnerMedia enters the streaming wars with HBO Max. The streaming platform boasts 10,000 hours of content, including a slate of original programming and a back catalog of HBO originals, franchise films, TV shows and more.
HBO Max, which costs $14.99 per month, arrives about half a year after the wildly successful Disney+ and the less successful Apple TV+, on the heels of on-the-go mobile streamer Quibi and just ahead of NBC’s debut of Peacock in July. It also lands while many people continue to stay at home as social distancing measures remain in place or are tentatively lifted—a time that’s brought both a big spike in streaming and a fallow period for real-time TV and movie theaters.
Exactly how HBO Max will fit into the streaming landscape remains to be seen, but so far WarnerMedia’s strategy seems to rely on a limited number of originals