Louis Vuitton Takes Men’s Show on the Road

Frankie T. Smith

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PARIS — New era, new system.

As the fashion world grapples with how to deal with the fallout of the coronavirus pandemic, Louis Vuitton is upending its men’s wear schedule and switching to a seasonless, itinerant model of fashion shows, beginning with physical runway displays in Shanghai on Aug. 6 and in Tokyo at a later date.

Titled “Message in a Bottle,” the spring 2021 collection will introduce a multifaceted sustainability initiative, where work can be recycled, upcycled and even reissued in its original form.

Michael Burke, chairman and chief executive officer of Louis Vuitton, and Virgil Abloh, artistic director of men’s wear, revealed their plans in an exclusive joint Zoom interview with WWD, ahead of a cocktail event on Thursday evening at the historic Louis Vuitton grounds in the Paris suburb of Asnières.

In a wide-ranging talk, the men addressed

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